Latest trends in B2B

latest trends in B2B

A recent article by identifies the latest trends in B2B which are relevant to entrepreneurs operating in this segment. The author stresses the relevance of exploring social networking platforms, analyzing data from the sales process in order to identify what works best, the benefits of mobile apps in boosting sales,  the importance of salesmen specialization instead of one-size-fits-all approach, and the challenges of generating high-quality leads.