1. Partner with niche-specific influencers
2. Leverage local partnerships
3. Use the skyscraper technique
4. Search for business mentions
5. Create a resource page
6. Create premium content
Might seem like a full time job. No wonder small business owners often hire millennials and consultants to keep up with the Internet Jones. But partnering seems to be in vogue these days. Notice the content building stuff is lower in the list.